Dubai Parks and Resorts, set to be the region’s largest integrated theme park destination on its opening in October, has chosen Sekari (www.sekari.com) to spearhead their Search Optimised Content strategies in English and Arabic.
As each new website is set to launch into the notoriously competitive leisure and hospitality space, Sekari have been tasked with ensuring that this ultimate destination makes an impact quickly and aggressively within search engines. Sekari will provide technical support for the launch of all four websites in English and Arabic, before embarking on content production and publishing as well as a monthly Outreach and Online PR programme to ensure the sites rank within search engines, both locally and in the UK, KSA and India.
Sekari’s years of experience in the Travel, Hospitality and Entertainment sector within the region will pay dividends. “Our unique combination of Content Publishing and Search Engine Optimisation technology is the reason why Dubai Parks and Resorts can rely on Sekari to create exciting content, while making sure it gains huge visibility, with the ultimate goal of exciting audiences about this fantastic experience”, commented Larissa Green, Account Director for Sekari.
Scheduled to open in October this year, Dubai Parks and Resorts will feature motiongate™ Dubai – a unique theme park showcasing some of Hollywood’s most beloved characters from DreamWorks Animation, Sony Pictures Studios and Lionsgate as well as the region’s first LEGOLAND® Park and a LEGOLAND® Water Park.
Committed to bringing together the best of the East and West, Dubai Parks and Resorts will also feature Bollywood Parks™ Dubai, the first ever theme park based on the sights and sounds of Bollywood. The entire destination will be connected by Riverland™ Dubai – a retail, dining and entertainment walkway. Guests can stay at the Lapita™ Hotel, Autograph Collection, a Polynesian-themed resort catering to families.
Sekari MD Lee Mancini said of the new partnership “We’re thrilled to be involved in this impressive landmark project from the very beginning. This gives us a key advantage to help impact the initial content strategy in its planning stages which will ultimately leverage performance and visibility for the sites in search engines. This means that the websites will be in the best possible position when they launch to ensure that they go from strength to strength”.