12 / 07 / 2015

Google Voice Search Enters the World of Suggested Searches to Encourage Use

Want to Google something in a flash but don’t have the time to type it out? Simply activate Google Voice

Want to Google something in a flash but don’t have the time to type it out? Simply activate Google Voice and start by saying “OK Google”.

Google Voice is a feature that let’s you search via voice manipulation, giving you more of a hands-free experience when you need to find something on the run. And now, this can be found in the place where it is most needed – the Google Search app found on your phone.

Various websites like Android Police and  SearchEngineLand have reported that recently, some have been seeing the voice search option on their phone in places like the Android home page and the Google Mobile Search App.

The feature (which is represented by a microphone symbol) has a call to action to test and also gives you an example of what you can say. Everything from “Ok Google, search for movie theatres nearby” to “OK Google, make a call”, has been available for some phone users. Various Android users have also announced that this feature even reflects search suggestions according to the times of the week. For example, one user said that during from Monday to Friday, he received search suggestions like “OK Google, send an email” whereas on the weekend, his search suggestions reflect more social activities. Coincedence or instinctive?

What does this mean for SEO? If you’ve been following a content-first strategy and using content themes based on your target keyphrases rather than targeting ‘exact’ keyphrases, you have nothing to worry about. Just remember to be holistic in your approach to your website optimization, make sure your content is to the point and make sure you’ve covered all queries that different audiences could be asking.

The only thing left to do is wait for the public to become more comfortable with voice tools such as this. Until then, the question remains – do we trust voice tools as much as we trust typing in our own queries, owing to the likelyhood of less confusion in interpretation?

If you need help with your SEO strategy, please get in touch now and talk to a member of the team.

Share Via:


Powers Our Content

Loading...Loading...
sekari zeenv brightonseo video seo
Search: 02/09/2016

Sekari launches ZeenV at BrightonSEO

Sekari is proud to launch ZeenV, our new explainer video production service, at BrightonSEO.
Read More
Blog: 19/12/2016

Why Measurement Matters More than ever in 2017

Measurement of content plays an important part in the media industry, as each industry from marketing and storytelling to content
Read More
Blog: 08/12/2016

Virtual Reality is taking the world by storm. Make sure you and your brand are not left behind!

Virtual reality (VR) has been named the forerunner in three media fields: advertising, marketing and storytelling, and it has been
Read More
Search: 01/12/2016

Search Engine Optimisation Tips You Should Use for The Upcoming Holidays

Holiday season is just around the corner, meaning it’s about time you get your marketing campaign into gear and up
Read More
Blog: 22/09/2016

Google AdWords: Converted clicks are out; Conversions in

It was all of 15 years ago that Google AdWords introduced Converted clicks to measure what happened after someone clicked on your ad. i.e., to see which keywords, campaigns, and ads were most effective.
Read More
Search: 16/08/2016

From Rich Answers to Explainer Videos, Here’s What’s New in the World of SEO

"Rich answers" are gaining popularity in search engine results pages (SERPs), with an increase of almost 9% over the last year, according to Audiencebloom.
Read More
Search: 16/08/2016

How Beacons will Affect your SEO Strategy

Mobile is changing how brands communicate with customers.
Read More
Search: 02/08/2016

Google Rolls Out Expanded Text Ads and Responsive Ads

When Google says on its blog: "The shift to mobile is no longer happening, or will happen - the shift to mobile has happened", we all better sit up and take note.
Read More