12 / 07 / 2015

Google Voice Search Enters the World of Suggested Searches to Encourage Use

Want to Google something in a flash but don’t have the time to type it out? Simply activate Google Voice

Want to Google something in a flash but don’t have the time to type it out? Simply activate Google Voice and start by saying “OK Google”.

Google Voice is a feature that let’s you search via voice manipulation, giving you more of a hands-free experience when you need to find something on the run. And now, this can be found in the place where it is most needed – the Google Search app found on your phone.

Various websites like Android Police and  SearchEngineLand have reported that recently, some have been seeing the voice search option on their phone in places like the Android home page and the Google Mobile Search App.

The feature (which is represented by a microphone symbol) has a call to action to test and also gives you an example of what you can say. Everything from “Ok Google, search for movie theatres nearby” to “OK Google, make a call”, has been available for some phone users. Various Android users have also announced that this feature even reflects search suggestions according to the times of the week. For example, one user said that during from Monday to Friday, he received search suggestions like “OK Google, send an email” whereas on the weekend, his search suggestions reflect more social activities. Coincedence or instinctive?

What does this mean for SEO? If you’ve been following a content-first strategy and using content themes based on your target keyphrases rather than targeting ‘exact’ keyphrases, you have nothing to worry about. Just remember to be holistic in your approach to your website optimization, make sure your content is to the point and make sure you’ve covered all queries that different audiences could be asking.

The only thing left to do is wait for the public to become more comfortable with voice tools such as this. Until then, the question remains – do we trust voice tools as much as we trust typing in our own queries, owing to the likelyhood of less confusion in interpretation?

If you need help with your SEO strategy, please get in touch now and talk to a member of the team.

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