08 / 02 / 2016

Mobile-Friendly Yandex Algorithm Rolled-Out in Russia

Yandex, Russia’s largest search engine, launched their mobile-friendly ranking algorithm named ‘Vladivostok’, to improve search results for its mobile users.

In November last year, the search engine started to label mobile-friendly pages in their search results with the objective of releasing this new algorithm. The update doesn’t mean, however, that Yandex is going to remove non-mobile-friendly pages, but they may not rank them as high for their mobile searchers.

A quote on Search Engine Land reads: “Vladivostok implementation doesn’t mean web pages that are not optimized for mobile experience will now disappear from search results, but their position of SERPS may differ depending on where the user search[es] on their mobile or desktop”.

Yandex’s definition of “mobile-friendly” doesn’t differ much from that of Google or Bing, and Webmasters can still test their pages in the Yandex Webmaster portal in order to see if they are in fact mobile-friendly or not. The main difference is that Yandex, unlike Google, won’t necessarily be rewarding websites that achieve greater results on mobile. Instead, it will be taking harsh action against websites that are not optimized for mobile.

At this time, the new mobile-friendly algorithm is only available in Russia, but there are plans for it to be available to searchers in Ukraine, Belarus, Kazakhstan and Turkey in a few months’ time. Mobile compatibility is only one of 800 ranking factors, but the needs of Yandex’s users are their top priority, and this new algorithm will make it easier for users to interact with webpages they deliver on any device.

If you want to find out more about how to make your website mobile-friendly, contact us today.

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