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Optimising your Pay-per-click campaign is not only a laborious, time-consuming task but one which requires a very particular analytical skill set. Getting it right means amazing returns, but not constantly monitoring your UAE PPC campaigns can result in a lot of wasted expenditure.
It pays to constantly tweak your campaigns, keeping abreast of changing market conditions and ahead of your competitors.
Google uses a system called Quality Score to decide how much the minimum PPC bid will be for a target phrase. It's imperative that your site is also organically optimised, as a higher quality score enables you to bid less for higher sponsored positions.
In essence, Google judges how relevant your site is for the keywords you are bidding on. The higher the relevance, the lower your bid needs to be and the higher your sponsored listing appears.
Conversely, if Google does not deem the landing page relevant to the keyphrases being bid on, it will cost more to rank higher, as the site is seen to offer little value to its visitors.
Our UAE PPC experts provide a hands-on approach and complement the automated systems with a human touch. Our experts are all Google Adwords-qualified, and we offer the added advantage of our core search engine optimisation knowledge to ensure that our Dubai pay-per-click management services are targeted, affordable and accountable.
We offer a flexible and affordable payment system that takes into account your budgetary constraints. Based on a percentage model of your total PPC spend, we ensure that you only pay for the time that is required to manage your campaign.
Contact us to find out more about our PPC services, or for more information on search engine optimisation, social media and the Middle East Online.