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Mon 13th May, 2013

Multi-regional and Multilingual Websites

If you have a website that has content in more than one language, it is considered to be multilingual. For example, you may have a website with an English version as well as your chosen language version.

If you are targeting different countries, your website is also multi-regional. An example of this may be a same-language site targeting different locations, such as USA and Canada.

This can create multiple issues, such as how to make localised content visible in the appropriate…

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Mon 22nd April, 2013

Facebook Graph Search

Launched in beta in January, the much talked about Facebook Graph Search is a user-specific search engine that ‘maps’ your online relationships and returns results based on meaning as opposed to traditional keyword matching. Every personal map of results combines to form a Social Graph.

Intended as a way for users to add more friends more quickly, it can also be taken advantage of for business. The beta version is only available in a US English language version, but that doesn’t…

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Mon 08th April, 2013

International Video SEO

Video has evolved online and with the rise of smartphone and mobile technology, practically anyone can film and edit acceptable quality videos and post them straight to the internet without much effort.
                               
When you also consider that YouTube is the second largest search engine in the world, it may be time…

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Mon 18th March, 2013

6 Tips for International & Multilingual SEO

Going global can be a daunting prospect, especially if you have multiple web properties.

If you are thinking about launching overseas, you will need to consider international and multilingual SEO challenges as well as site migration issues in order to make sure that your website has the best possible start in a new market.

To avoid offending new customers and to make sure that they know what you are offering in their language, it is important to make sure you understand not just…

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Thu 14th March, 2013

Google Launch Help Center to Help Owners of Hacked Websites

Thousands of websites every day are hacked into and compromised, often without owners knowing that anything has happened.

This can result in loss of business, loss of trust from customers and even if you know what to do, it can be a headache to go through the process of getting the ‘Malicious Website’ warning removed.

In the wake of last month’s Malware incidents with well-known websites such as The San Francisco Chronicle and YouTube, Google have launched a webmaster…

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Tue 30th October, 2012

Content Marketing For SEO - What You Need To Know [INFOGRAPHIC]

With the arrival of the Google Panda and Penguin updates, quality content has never been more important in achieving organic search success. Content alone though is not enough anymore - a comprehensive content marketing based approach is necessary in order to really move the needle. Here's what you need to know.

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Mon 01st October, 2012

Arabic SEO - What You Need To Know

Developing an effective Arabic SEO strategy in an age of Penguins and Pandas can prove to be quite challenging.  The Arabic online community is still in its infancy (although growing at an incredible rate) and the information pool around Arabic SEO is near non-existent.  Couple this with the fact that Arabic is widely spoken across so many countries (Egypt having the largest online population, followed by Morocco and Saudi Arabia) and you can be forgiven for feeling a little intimidated…

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Sun 09th September, 2012

5 Simple Steps To More Google+ Followers

One of the oldest companies on the web has become the proud (some say “gushing”) parent of one of the youngest social networks out there. Google has been around since 1996, a few years after the web itself was born, and it’s nearly impossible to imagine a web without it now. The same…

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Mon 27th February, 2012

Mazagan Beach Resort Commissions Sekari SEO | Sekari

Luxury Moroccan resort partners with Sekari, SEO Dubai based Search and Social Optimisation Agency to develop Search Engine Optimisation Strategy

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Sun 26th February, 2012

Google Freshness Update & What It Means In The Middle East | Sekari

The SEO buzz in 2011 was all about Panda's. However, 2012 will be all about a Fresh new outlook in life with ‘Google Freshness' algorithm changes just being implemented.

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Sun 26th February, 2012

How Does SEO Contribute To Lead Generation? | Sekari

When planning any marketing campaign, a guarantee of ROI is always something that will dictate where the marketing budget is spent.

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Sun 26th February, 2012

Social Wheels In Motion | Sekari

Tweeters and bloggers tend to write about the cars they wished they owned, rather than those they actually drive

With Dubai roads bursting at the seams during rush hour, it is easy to recognise the importance of a car in the eyes of the Emirate's growing population. With the cost of fuel at a relatively low level, the upkeep and running of a car in the UAE makes owning one an economical and desirable choice. However, with 4x4s a common site in the region, are they really the popular…

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Wed 01st February, 2012

Gulf Marketing Review Article | Bazaar Behaviour & The Dubai Mall | Sekari

It's not the retail so much as the fish tanks and fountains that shoppers search for in Dubai's mega malls.

With more than 60 major shopping malls in Dubai alone, including what is purportedly the world's largest mall, the retail sector in the emirate has never been so competitive. Retailers, therefore, are now moving online in a bid to spread their brand message further afield to help increase footfall and become the favoured Dubai shopping experience.

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Mon 19th December, 2011

Dubai Airport Freezone Commissions Sekari | Sekari

Specialist SEO Dubai-based agency, to develop Dubai Airport Freezone's Search Engine Optimisation Strategy

Dubai, United Arab Emirates (18th December, 2011):

Dubai Airport Freezone, one of the fastest growing premium free zones in the region has appointed Sekari as its Dubai SEO partner to guide its organic search strategy throughout the region.

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Thu 27th October, 2011

Sekari's BBG Seminar on SEO | Sekari

Lee Mancini, MD at Dubai SEO Agency Sekari, led the latest BBG forum discussing the importance of SEO for businesses to improve their revenue-earning potential via the internet.

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Tue 09th August, 2011

How Social Optimisation Is Changing The Search Landscape | Sekari

SEKARI talks about Social Optimisation and how it's changing your websites ability to rank in search engines and opportunities to take advantage of your social profile.

Dubai, United Arab Emirates (9 August, 2011): The buzz around social media in the Middle East is at fever pitch. Whilst many brands are grappling with the issues of how to engage in social media and manage their reputations, little mention has been given to how important a role Social Media Optimisation plays in a…

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Tue 05th July, 2011

Fairmont Hotels & Resorts Commissions Sekari SEO | Sekari

Fairmont Hotels & Resorts works with Sekari, SEO Dubai- based Search and Social Optimisation Agency to develop Search Engine Optimisation Strategy throughout the Middle East and Africa.


Dubai, United Arab Emirates (20 June, 2011): Fairmont Hotels and Resorts, the global hospitality brand, has commenced working with Sekari to develop their SEO strategy throughout the Middle East and Africa. With 11 properties already…

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Sun 06th February, 2011

Why Choose A Dubai SEO Agency? | Sekari

As many companies in the Middle East are looking to capitalise on the traffic that high rankings in search engines brings them, they are having to make important decisions on who to hire, should they invest in an SEO agency? bring an SEO expert in-house? (If you can find one) or work with their website development company who say they offer SEO?  In this article SEKARI an independent specialist Dubai based SEO agency offers a few pointers on why an SEO agency is so important to SEO success.

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Sun 06th February, 2011

How To Choose An SEO Agency | Sekari

How many emails have you received promising you a first place slot in search engine results for just a few dollars?  Much like the promises from the cousin of an ex Nigerian president with $1.5 billion to place in your bank account, they are hollow and misleading, and not very likely to improve your bank balance or your standing in society. In just the same way, getting SEO wrong can have severe consequences; anywhere from search engines banning your site, your site being panelised and continuously…

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Sat 02nd October, 2010

Atlantis Hotel Commissions Sekari SEO | Sekari

“Atlantis looks to increase visibility in hotels & resorts digital sector & attract new customers with Sekari”

Atlantis, The Palm Hotel & Resort, part of Kerzner International Resorts today announced their strategic initiative to increase the hotel’s web presence and reach out to the rapidly expanding global online audience with Search Engine Optimisation (SEO) & online marketing specialists Sekari.

"It's a great vote of confidence in our international…

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Mon 26th July, 2010

Why is no one visiting my website? | Sekari

Sekari - the Middle East's only dedicated digital search and social media marketing agency is stating 2010 is the year GCC companies need to understand and adopt the latest techniques in Search Engine Optimisation to deliver the best return on investment from their web sites.

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Sat 16th January, 2010

Google follows its own Mantra and Call china's Bluff | Sekari

This has raised the debate on doing business in China where widespread opinion is that the Chinese government outwardly favour local businesses and is said to actively work against foreign own companies. Baidu controls 58.4% of the search market, compared with Google's 35.6%. The next biggest company, Sogou, has only 1% whilst Microsoft's Bing and Yahoo combined only account for 1% share. Baidu states this is because it better understands the needs of Chinese consumers and advertisers. If Google…

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Fri 25th December, 2009

Toyota Advert Not Such A Hit | Sekari

http://www.thenational.ae/apps/pbcs.dll/article?AID=/20091226/BUSINESS/712269960/1052

"Toyota tried creating a clever snappy advertisement for its Yaris model through an online competition. The winning entry, an ad called Clean Getaway, was selected by popular choice. It was then endorsed by Toyota and its advertising agency Saatchi & Saatchi, and then released to the public."

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Thu 09th April, 2009

Facebook Reaches 200 Million Users | Sekari

switch, older users, above college age, are now joining fastest.

According to the company, Facebook, one of the most popular social networking sites on the planet, added its 200 millionth user on April 8, 2009.

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