Google Freshness Update drives SEO strategy in 2012 within the Middle East

The SEO buzz in 2011 was all about Panda's. However, 2012 will be all about a Fresh new outlook in life with ‘Google Freshness' algorithm changes just being implemented.

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Sekari Opinion: How does SEO contribute to lead generation?

When planning any marketing campaign, a guarantee of ROI is always something that will dictate where the marketing budget is spent.

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Social Wheels in Motion

Tweeters and bloggers tend to write about the cars they wished they owned, rather than those they actually drive

With Dubai roads bursting at the seams during rush hour, it is easy to recognise the importance of a car in the eyes of the Emirate's growing population. With the cost of fuel at a relatively low level, the upkeep and running of a car in the UAE makes owning one an economical and desirable choice. However, with 4x4s a common site in the region, are they really the popular…

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Alpari ME DMCC partners with Sekari to implement digital Search Engine (SEO) strategy in the region

Specialist SEO Dubai-based agency, Sekari appointed by leading Forex broker to develop its Search Engine Optimisation Strategy.

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Bazaar Behaviour

It's not the retail so much as the fish tanks and fountains that shoppers search for in Dubai's mega malls.

With more than 60 major shopping malls in Dubai alone, including what is purportedly the world's largest mall, the retail sector in the emirate has never been so competitive. Retailers, therefore, are now moving online in a bid to spread their brand message further afield to help increase footfall and become the favoured Dubai shopping experience.

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Dubai Airport Freezone partners with Sekari to implement digital SEO strategy in the region

Specialist SEO Dubai-based agency, to develop Dubai Airport Freezone's Search Engine Optimisation Strategy

Dubai, United Arab Emirates (18th December, 2011):

Dubai Airport Freezone, one of the fastest growing premium free zones in the region has appointed Sekari as its Dubai SEO partner to guide its organic search strategy throughout the region.

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Sekari's BBG Seminar on SEO

Lee Mancini, MD at Dubai SEO Agency Sekari, led the latest BBG forum discussing the importance of SEO for businesses to improve their revenue-earning potential via the internet.

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How Social Optimisation is changing the Search Landscape

SEKARI, leading local SEO Dubai Agency talks about Social Optimisation and how it's changing your websites ability to rank in search engines and opportunities to take advantage of your social profile.

Dubai, United Arab Emirates (9 August, 2011): The buzz around social media in the Middle East is at fever pitch. Whilst many brands are grappling with the issues of how to engage in social media and manage their reputations,…

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Fairmont Hotels & Resorts implements regional digital Search Engine (SEO) strategy with Sekari

Fairmont Hotels & Resorts works with Sekari, SEO Dubai- based Search and Social Optimisation Agency to develop Search Engine Optimisation Strategy throughout the Middle East and Africa.

Dubai, United Arab Emirates (20 June, 2011): Fairmont Hotels and Resorts, the global hospitality brand, has commenced working with Sekari to develop their SEO strategy throughout the Middle East and Africa. With 11 properties already…

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Why Choose a Dubai SEO Agency?

As many companies in the Middle East are looking to capitalise on the traffic that high rankings in search engines brings them, they are having to make important decisions on who to hire, should they invest in an SEO agency? bring an SEO expert in-house? (If you can find one) or work with their website development company who say they offer SEO?  In this article SEKARI an independent specialist Dubai based SEO agency offers a few pointers on why an SEO agency is so important to SEO success.

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How to choose an SEO agency

How many emails have you received promising you a first place slot in search engine results for just a few dollars?  Much like the promises from the cousin of an ex Nigerian president with $1.5 billion to place in your bank account, they are hollow and misleading, and not very likely to improve your bank balance or your standing in society. In just the same way, getting SEO wrong can have severe consequences; anywhere from search engines banning your site, your site being panelised and continuously…

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2011 is the year of Facebook advertising

A year ago, running ads on Facebook resulted in low CPM's, atrocious click-through rates (CTR's), and virtually no conversion rates. One year on and it couldn't be more different. Recently run ads for our clients on Facebook and Paid Search (PPC - on Google) intended to drive traffic to a specific landing page or a Facebook Page designed specifically for the campaign across more than 7 countries have shown an increase in the results from Facebook.

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In Search of Atlantis, The Palm Hotel - Dubai

“Atlantis looks to increase visibility in hotels & resorts digital sector & attract new customers with Sekari”

Atlantis, The Palm Hotel & Resort, part of Kerzner International Resorts today announced their strategic initiative to increase the hotel’s web presence and reach out to the rapidly expanding global online audience with Search Engine Optimisation (SEO) & online marketing specialists Sekari.

"It's a great vote of confidence in our international…

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Why is no one visiting my website?

Sekari - the Middle East's only dedicated digital search and social media marketing agency is stating 2010 is the year GCC companies need to understand and adopt the latest techniques in Search Engine Optimisation to deliver the best return on investment from their web sites.

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Google follows its own Mantra and Call china's Bluff

This has raised the debate on doing business in China where widespread opinion is that the Chinese government outwardly favour local businesses and is said to actively work against foreign own companies. Baidu controls 58.4% of the search market, compared with Google's 35.6%. The next biggest company, Sogou, has only 1% whilst Microsoft's Bing and Yahoo combined only account for 1% share. Baidu states this is because it better understands the needs of Chinese consumers and advertisers. If Google…

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The National

http://www.thenational.ae/apps/pbcs.dll/article?AID=/20091226/BUSINESS/712269960/1052

"Toyota tried creating a clever snappy advertisement for its Yaris model through an online competition. The winning entry, an ad called Clean Getaway, was selected by popular choice. It was then endorsed by Toyota and its advertising agency Saatchi & Saatchi, and then released to the public."

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New Brand for YoFirst

"We felt that the current Yofirst brand did not capture the essence of what we were about and where we as a company were from Dubai". The new brand 'Sekari', derives from the Latin word Sectari, which means To Hunt, To Pursue, To Search. "We felt that this represented what we as Social Media and Search Engine Optimisation Specialists do for our clients."

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Will Google Caffeine require a Caffeine Fix

So the mere fact that Google is pre announcing this one means it's a pretty big change. And taking a look at the new preview code we can certainly say that it is!

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Facebook Reaches 200 Million Users

switch, older users, above college age, are now joining fastest.

According to the company, Facebook, one of the most popular social networking sites on the planet, added its 200 millionth user on April 8, 2009.

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