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Multi-regional and Multilingual Websites
If you have a website that has content in more than one language, it is considered to be multilingual. For example, you may have a website with an English version as well as your chosen language version.
If you are targeting different countries, your website is also multi-regional. An example of this may be a same-language site targeting different locations, such as USA and Canada.
This can create multiple issues, such as how to make localised content visible in the appropriate…
Facebook Graph Search
Launched in beta in January, the much talked about Facebook Graph Search is a user-specific search engine that ‘maps’ your online relationships and returns results based on meaning as opposed to traditional keyword matching. Every personal map of results combines to form a Social Graph.
Intended as a way for users to add more friends more quickly, it can also be taken advantage of for business. The beta version is only available in a US English language version, but that doesn’t…
International Video SEO
Video has evolved online and with the rise of smartphone and mobile technology, practically anyone can film and edit acceptable quality videos and post them straight to the internet without much effort.
When you also consider that YouTube is the second largest search engine in the world, it may be time…
6 Tips for International & Multilingual SEO
Going global can be a daunting prospect, especially if you have multiple web properties.
If you are thinking about launching overseas, you will need to consider international and multilingual SEO challenges as well as site migration issues in order to make sure that your website has the best possible start in a new market.
To avoid offending new customers and to make sure that they know what you are offering in their language, it is important to make sure you understand not just…
Google Launch Help Center to Help Owners of Hacked Websites
Thousands of websites every day are hacked into and compromised, often without owners knowing that anything has happened.
This can result in loss of business, loss of trust from customers and even if you know what to do, it can be a headache to go through the process of getting the ‘Malicious Website’ warning removed.
In the wake of last month’s Malware incidents with well-known websites such as The San Francisco Chronicle and YouTube, Google have launched a webmaster…
Content Marketing For SEO - What You Need To Know [INFOGRAPHIC]
With the arrival of the Google Panda and Penguin updates, quality content has never been more important in achieving organic search success. Content alone though is not enough anymore - a comprehensive content marketing based approach is necessary in order to really move the needle. Here's what you need to know.
Arabic SEO - What You Need To Know
Developing an effective Arabic SEO strategy in an age of Penguins and Pandas can prove to be quite challenging. The Arabic online community is still in its infancy (although growing at an incredible rate) and the information pool around Arabic SEO is near non-existent. Couple this with the fact that Arabic is widely spoken across so many countries (Egypt having the largest online population, followed by Morocco and Saudi Arabia) and you can be forgiven for feeling a little intimidated…
5 Simple Steps To More Google+ Followers
One of the oldest companies on the web has become the proud (some say “gushing”) parent of one of the youngest social networks out there. Google has been around since 1996, a few years after the web itself was born, and it’s nearly impossible to imagine a web without it now. The same…
Mazagan Beach Resort Commissions Sekari SEO | Sekari
Luxury Moroccan resort partners with Sekari, SEO Dubai based Search and Social Optimisation Agency to develop Search Engine Optimisation Strategy
Google Freshness Update & What It Means In The Middle East | Sekari
The SEO buzz in 2011 was all about Panda's. However, 2012 will be all about a Fresh new outlook in life with ‘Google Freshness' algorithm changes just being implemented.
How Does SEO Contribute To Lead Generation? | Sekari
When planning any marketing campaign, a guarantee of ROI is always something that will dictate where the marketing budget is spent.
Social Wheels In Motion | Sekari
Tweeters and bloggers tend to write about the cars they wished they owned, rather than those they actually drive
With Dubai roads bursting at the seams during rush hour, it is easy to recognise the importance of a car in the eyes of the Emirate's growing population. With the cost of fuel at a relatively low level, the upkeep and running of a car in the UAE makes owning one an economical and desirable choice. However, with 4x4s a common site in the region, are they really the popular…
Gulf Marketing Review Article | Bazaar Behaviour & The Dubai Mall | Sekari
It's not the retail so much as the fish tanks and fountains that shoppers search for in Dubai's mega malls.
With more than 60 major shopping malls in Dubai alone, including what is purportedly the world's largest mall, the retail sector in the emirate has never been so competitive. Retailers, therefore, are now moving online in a bid to spread their brand message further afield to help increase footfall and become the favoured Dubai shopping experience.
Dubai Airport Freezone Commissions Sekari | Sekari
Specialist SEO Dubai-based agency, to develop Dubai Airport Freezone's Search Engine Optimisation Strategy
Dubai, United Arab Emirates (18th December, 2011):
Dubai Airport Freezone, one of the fastest growing premium free zones in the region has appointed Sekari as its Dubai SEO partner to guide its organic search strategy throughout the region.
Sekari's BBG Seminar on SEO | Sekari
Lee Mancini, MD at Dubai SEO Agency Sekari, led the latest BBG forum discussing the importance of SEO for businesses to improve their revenue-earning potential via the internet.
How Social Optimisation Is Changing The Search Landscape | Sekari
SEKARI talks about Social Optimisation and how it's changing your websites ability to rank in search engines and opportunities to take advantage of your social profile.
Dubai, United Arab Emirates (9 August, 2011): The buzz around social media in the Middle East is at fever pitch. Whilst many brands are grappling with the issues of how to engage in social media and manage their reputations, little mention has been given to how important a role Social Media Optimisation plays in a…
Fairmont Hotels & Resorts Commissions Sekari SEO | Sekari
Fairmont Hotels & Resorts works with Sekari, SEO Dubai- based Search and Social Optimisation Agency to develop Search Engine Optimisation Strategy throughout the Middle East and Africa.
Dubai, United Arab Emirates (20 June, 2011): Fairmont Hotels and Resorts, the global hospitality brand, has commenced working with Sekari to develop their SEO strategy throughout the Middle East and Africa. With 11 properties already…
Why Choose A Dubai SEO Agency? | Sekari
As many companies in the Middle East are looking to capitalise on the traffic that high rankings in search engines brings them, they are having to make important decisions on who to hire, should they invest in an SEO agency? bring an SEO expert in-house? (If you can find one) or work with their website development company who say they offer SEO? In this article SEKARI an independent specialist Dubai based SEO agency offers a few pointers on why an SEO agency is so important to SEO success.
…How To Choose An SEO Agency | Sekari
How many emails have you received promising you a first place slot in search engine results for just a few dollars? Much like the promises from the cousin of an ex Nigerian president with $1.5 billion to place in your bank account, they are hollow and misleading, and not very likely to improve your bank balance or your standing in society. In just the same way, getting SEO wrong can have severe consequences; anywhere from search engines banning your site, your site being panelised and continuously…
Atlantis Hotel Commissions Sekari SEO | Sekari
“Atlantis looks to increase visibility in hotels & resorts digital sector & attract new customers with Sekari”
Atlantis, The Palm Hotel & Resort, part of Kerzner International Resorts today announced their strategic initiative to increase the hotel’s web presence and reach out to the rapidly expanding global online audience with Search Engine Optimisation (SEO) & online marketing specialists Sekari.
"It's a great vote of confidence in our international…
Why is no one visiting my website? | Sekari
Sekari - the Middle East's only dedicated digital search and social media marketing agency is stating 2010 is the year GCC companies need to understand and adopt the latest techniques in Search Engine Optimisation to deliver the best return on investment from their web sites.
Google follows its own Mantra and Call china's Bluff | Sekari
This has raised the debate on doing business in China where widespread opinion is that the Chinese government outwardly favour local businesses and is said to actively work against foreign own companies. Baidu controls 58.4% of the search market, compared with Google's 35.6%. The next biggest company, Sogou, has only 1% whilst Microsoft's Bing and Yahoo combined only account for 1% share. Baidu states this is because it better understands the needs of Chinese consumers and advertisers. If Google…
Toyota Advert Not Such A Hit | Sekari
http://www.thenational.ae/apps/pbcs.dll/article?AID=/20091226/BUSINESS/712269960/1052
"Toyota tried creating a clever snappy advertisement for its Yaris model through an online competition. The winning entry, an ad called Clean Getaway, was selected by popular choice. It was then endorsed by Toyota and its advertising agency Saatchi & Saatchi, and then released to the public."
Facebook Reaches 200 Million Users | Sekari
switch, older users, above college age, are now joining fastest.
According to the company, Facebook, one of the most popular social networking sites on the planet, added its 200 millionth user on April 8, 2009.
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Multi-regional and Multilingual Websites
If you have a website that has content in more than one language, it is considered to be multilingual. For example, you may have a website with an English version as well as your chosen language version. If you are targeting different countries, your website is also multi-regional. An example of this…
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