"We felt that the current Yofirst brand did not capture the essence of what we were about and where we as a company were from Dubai". The new brand 'Sekari', derives from the Latin word Sectari, which means To Hunt, To Pursue, To Search. "We felt that this represented what we as Social Media and Search Engine Optimisation Specialists do for our clients."

"With the upsurge in Social Media over the past few years, our search specialists have been using their skills in Keyword Analysis to drive Social Media Campaigns for our clients. Our Influence Analysis and Social Media Stakeholder mapping in Dubai, had transformed the company into a more specialised Online Marketing company."

The core of any strategy is SEO (Search Engine Optimisation), however, we have found that our unique skill set places us perfectly to perform other ground breaking services building new technology that better understands behaviour of our clients customers, and enables us to place our clients right in front of them at the most important moment within the customers purchasing decision making cycle.