So the mere fact that Google is pre announcing this one means it's a pretty big change. And taking a look at the new preview code we can certainly say that it is!

The new improvements by Google code named Caffeine are less of an enhancement rather a complete redevelopment of the code. Google have promise that the new search engine will improve speed, accuracy, size and comprehensiveness.

Most agree that in terms of speed the new Google engine is twice as fast. However, what we as search engine optimizers are concerned with are the changes to the temporal relevancy of SERPS. Here the changes seem to be that Google now relies more on keywords with more of a reliance on keyword strings to produce better results. In this case the algorithm is definitely different and our engineers are working tirelessly to try and determine how these changes will affect our clients and what can be done to mitigate any losses in placements.

At Sekari we have concluded that these changes are partially in response to the launch of Bing and the partnership with Yahoo. The new Google Search engine not only provides almost double the amount of results, improving the comprehensiveness and potentially the accuracy of the search engine, however, there seems to be an asserted effort to rely more on real time results. Breaking news events are playing a bigger part in the results in response to both Twitter and Facebooks new real-time search engines launching soon. Certainly this is a response to the changes in consumer behavior in the past year with the advent of real-time live news events, taking the Iran example, where news broke and was propagated purely through social media sites such as twitter. What does this mean for Sekari clients, well it proves that PR Releases and articles are going to play an ever more important role in developing good results in search engines. Good quality news worthy content will play a key part in search engine marketing strategies of the future; with some news aggregators suggesting that in order to reach Google News listings you need at least 50 article releases per month.