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“Atlantis looks to increase visibility in hotels & resorts digital sector & attract new customers with Sekari”
Atlantis, The Palm Hotel & Resort, part of Kerzner International Resorts today announced their strategic initiative to increase the hotel’s web presence and reach out to the rapidly expanding global online audience with Search Engine Optimisation (SEO) & online marketing specialists Sekari.
"It's a great vote of confidence in our international SEO services and in the online medium as a whole that a brand such as The Atlantis Palm Hotel Dubai should take advantage of Sekari's unique specialist expertise to develop its international online organic SEO strategy", says Sekari General Manager, Lee Mancini. Sekari, a specialist SEO company based in Dubai is entrusted with developing an aggressive 360 SEO campaign in English, Russian and Arabic which will ensure that the hotel located on Palm Island will increase its brand profile and provide its audience with relevant timely information.
"Increasing the profile and organic positioning of the Atlantis The Palm website as part of our online strategy is a critical part of our wider strategy to increase our digital footprint with key audiences. In building traffic to our website, we will increase our competitive edge and ultimately increasing bookings", said Euan Mitchell, Director of Online Marketing, Atlantisthepalm.com, he continued, "Sekari is not only concentrating on our international source markets such as the United Kingdom, and Russia by performing SEO in Russian, however, they are also concentrating on the local market by working on the performance in the UAE in English and wider MENA region in Arabic for the hotel, our restaurants and of course Aquaventure and the Dolphinarium.
”Sekari starts with comprehensive research and analysis (R&A) in the hotel & resort online market which is localised per target language and country which provides the competitive data and keyphrase research required to develop an organic SEO marketing strategy. Running parallel to the R&A Phase technical site audits are developed by Sekari's expert technical SEO team in Dubai, UAE. The technical audits are designed to identify barriers to the way search engines view the content of the website and delve deep into the websites infrastructure and coding. This ensures a true 360 degree Organic SEO strategy which is then delivered on a continuous basis every month, developing online partnerships, utilising online PR & social media as well as delivering other SEO innovations which help boost the sites performance. "The approach of our Dubai SEO team is to become a fully-fledged partner for our clients becoming an integrated part of their success by delivering qualified traffic that converts into bookings or sales, said Mancini. “An integral part of this value delivery is that our analytics team can continuously track the performance and uplift in ranking, highlighting the huge ROI that our projects deliver full circle, through customer acquisition, conversion and retention.”