Fairmont Hotels & Resorts works with Sekari, SEO Dubai- based Search and Social Optimisation Agency to develop Search Engine Optimisation Strategy throughout the Middle East and Africa.

Dubai, United Arab Emirates (20 June, 2011): Fairmont Hotels and Resorts, the global hospitality brand, has commenced working with Sekari to develop their SEO strategy throughout the Middle East and Africa. With 11 properties already in the region including UAE properties, The Fairmont Dubai; and Fairmont Bab Al Bahr in Abu Dhabi, as well as another five properties opening in the next couple of years, Fairmont Hotels and Resorts, as part of their regional brand expansion, have recently launched an Arabic website www.fairmont.ae. Local Search and Social Optimisation Agency - Sekari, have been appointed by Fairmont's global digital marketing agency, the award-winning iCrossing, to support the digital implementation of the SEO strategy throughout the region and develop their online brand awareness.

Search marketing is becoming increasingly important in the Middle East and Africa as local search habits develop: In the Middle East there are 63 million Internet users with 45.9 million Internet users searching in Arabic, of which 9 million Internet users located outside the MENA region search in Arabic. According to Google approximately 74% of Internet searches in the Middle East are now made in Arabic (according to Madar Research).

Africa has enormous potential out of a population of 1.013 billion, 110.9 million are online, equating to approximately 11% with an internet adoption growth rate of 2,357% in the past 10 years (source: Internet World Stats). Since the installation of the 10,000 KM fibre-optic cable linking Africa with the Middle East, Europe and Asia, broadband rates have dropped by over 90% in Africa creating a surge in Internet adoption rates.

Sekari will deliver the Arabic Organic Optimisation Strategy for the Arabic website and with search in English playing a predominant role in the region Sekari will deliver a more localised Search Marketing approach; the benefits of which deliver better local results in Google whenever people are searching for luxury hotels. By ranking on the first page in the organic results, companies can achieve up to 80% more traffic from search engines, and these are all qualified leads which increase a business's online conversion rates.

As Sekari are dedicated specialists in search and social we have a competitive edge against any others in the region. Combining technical excellence in the art of SEO with our tangible regional experience enables us to achieve the very best performance for our clients.