Lee Mancini, MD at Dubai SEO Agency Sekari, led the latest BBG forum discussing the importance of SEO for businesses to improve their revenue-earning potential via the internet.

The early morning seminar at The Address hotel in Dubai Mall is surprisingly well attended by small-to-medium business heads and corporate marketers. The reason why is simple: whenever any of us want to find out anything, we simply "Google it" by typing in a couple of keywords. Those keywords bring up a list of results and it's where a business appears on that list that counts. Get your website on the first page of that search and you have a very good chance of having your link clicked onto - the top link receives a 42.4 per cent hit rate, the second listing 11.8 per cent and the third 8.4 per cent.

Read the full article in The National