2011 is the year of Facebook advertising

A year ago, running ads on Facebook resulted in low CPM's, atrocious click-through rates (CTR's), and virtually no conversion rates. One year on and it couldn't be more different. Recently run ads for our clients on Facebook and Paid Search (PPC - on Google) intended to drive traffic to a specific landing page or a Facebook Page designed specifically for the campaign across more than 7 countries have shown an increase in the results from Facebook.

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Bazaar Behaviour

It's not the retail so much as the fish tanks and fountains that shoppers search for in Dubai's mega malls.

With more than 60 major shopping malls in Dubai alone, including what is purportedly the world's largest mall, the retail sector in the emirate has never been so competitive. Retailers, therefore, are now moving online in a bid to spread their brand message further afield to help increase footfall and become the favoured Dubai shopping experience.

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How Social Optimisation is changing the Search Landscape

SEKARI, leading local SEO Dubai Agency talks about Social Optimisation and how it's changing your websites ability to rank in search engines and opportunities to take advantage of your social profile.

Dubai, United Arab Emirates (9 August, 2011): The buzz around social media in the Middle East is at fever pitch. Whilst many brands are grappling with the issues of how to engage in social media and manage their reputations,…

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Social Wheels in Motion

Tweeters and bloggers tend to write about the cars they wished they owned, rather than those they actually drive

With Dubai roads bursting at the seams during rush hour, it is easy to recognise the importance of a car in the eyes of the Emirate's growing population. With the cost of fuel at a relatively low level, the upkeep and running of a car in the UAE makes owning one an economical and desirable choice. However, with 4x4s a common site in the region, are they really the popular…

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