Online Brand Protection

Online brand protection is about identifying instances of infringement of your brand and any negative association that could damage your brand's reputation.

Sekari helps organisations gain control over how they are represented online.

Legal Representation Partners

Sekari has partnered with local and international lawyers who are able to provide mitigation services anywhere in the world. We also provide an automated Cease and Desist service to help you manage copyright infringements cost effectively.

In cooperation with your legal department, we create a process that automates initial Cease and Desist letters along with follow-up reminders for identified infractions.

Domain Name Management

Get that domain name before someone else does!

Domain Name Management is an important component of any online brand protection programme.

Sekari will work to establish best practices where needed, including:

• Centralised registration of domain names
• Communicating registration policies throughout the organisation
• Developing a domain strategy
• During time of change, such as before the launch of a new product, considering what domains should be registered and managing/coordinating the effort

Domain Monitoring

In addition to managing domain registration, continuous monitoring for domains and especially sub-domains is a key element of protecting your Internet Intellectual Property rights. Internet brand and trademark infringements along with other infractions can result in a range of unintended consequences including:

• Misleading consumers and exposing the organisation to liability
• Diverting consumer traffic from its intended destination and thus reducing potential revenues
• Falsely connecting corporate brands with illegal or offensive activities
• Even accidental abuses by authorised resellers or agents can lead to significant financial loses and potentially damage customer relationships

One of the biggest challenges in today's environment - and potentially the biggest loss of revenue for many corporations - is counterfeiting or the sale of unauthorised items. It is currently estimated that 7% of global GNP is counterfeit sales. It is estimated that twice that number describes fraudulent goods sold on line. We have a variety of services that can identify unauthorised sales, including online auction.

Sekari's Internet monitoring is a perfect complement to channel management and traditional intellectual property protection programmes.

Find out more about Sekari's other services to maximise your online presence.