Optimisation for a Re-branded Site

With the web developing and evolving at a frenetic pace, companies often need to re-brand and re-develop their website. In many cases this can happen every two years or so. The biggest mistake that they can make is to take down their old site and launch the new one without having thought about their SEO migration strategy.

We usually get the call from panic-stricken marketing managers as they realise that their website is no longer listed on search engines. All the time and effort spent on their original site, building relevance and rankings on search engines is completely lost.

Now the search engines don't even know your new site exists, and there will be broken, ghostly remnants of listings of your old site's information dotted around the Internet.

SEO Migration Strategy

Sekari will support you with any re-branding website project, advising on the new site build and the technical aspects to ensure a fully optimised site from the start. This saves you money in the long run, avoiding re-writing and re-developing the new site after it has been launched.

Our migration strategy will ensure that search engines are immediately aware of your new site launch, and we will advise on a solid domain strategy that ensures you bridge the gap between the old and the new.

There will always be a certain amount of losses in rankings when re-launching a new site but with Sekari as your search engine optimisation partners, the problems can be minimised.

Sekari will ensure that your new website is built the right way and will make sure that search engines can find your new and improved site. We will help you tell your online customers about the change and your online brand clarity will be maintained, any domain name issues resolved, inbound links identified and changed.

Using detailed analytics, Sekari will keep you informed of any changes in your customers' search patterns and we will work with you to build the profile of your new site, co-ordinating Pay-per-click campaigns and online press releases to direct traffic back to your site.

Find out more about Sekari's search marketing services.