Social Media Services
Sekari's social media services will manage your online campaigns, help control your online reputation, launch new products, manage crises and provide stakeholder analysis.
Find out more about:
- Campaign Manager
- Reputation Manager
- Product Launcher
- Crisis Manager
- Stakeholder Analysis
Campaign Manager
Sekari's tools take the guesswork out of campaign planning. We mine consumer and mainstream media to answer such questions as:
- What themes should you emphasise in your marketing campaign?
- What is the existing conversation around your brand and competitor brands?
- What are people saying?
- If they like it - why? If they loathe it - why?
- Which product features resonate, and which do not?
We provide qualitative metrics and human analyst advice to clients on how best to proceed.
Throughout the launch, we monitor the response to the campaign in order to understand:
- What is the volume and sentiment of comments?
- How fast is it changing?
- What can you do about it?
Our tools and methodology will identify the key voices that you should be listening to. Knowing what to say, and who to say it to, optimises the return on investment (ROI) of your marketing campaign. Sekari will give you the opportunity to tailor your message according to changing market conditions.
Reputation Manager
An ongoing issue that is making waves on the Internet may be affecting your potential customers and partners in a good or bad way. Positive sentiment about you may be used as part of your company's marketing and PR campaigns.
On the other hand, managing and changing negative sentiments around an issue or topic can be a non-trivial task. Problems or issues that start out small can be rectified if some attention is paid to it, but any long-running problem needs to be addressed with delicate care.
At Market Sentinel Sekari we work with you to discover:
- What is your reputation?
- What are the positives and what are the negatives in relation to key issues?
- Who is mediating your reputation?
From the results of our analysis, we then provide advice on:
- Who is talking about you on which themes?
- Are these people influential?
- How do they derive their authority?
- Who are they connected to?
- Who influences them?
- How do you engage with them?
Launching a new product or service can be a daunting task, especially if you attempt to do so without the latest view of your target audience. As a living and ever-expanding entity, online Internet 'chatter' is a great source of information.
At Market Sentinel Sekari, we tell you not only what is being said, but also who is doing the talking and the sentiment around it. Using our tools and our fact-based recommendations, we provide you with the extra market intelligence to stay ahead of your competitors during any stage of your product launch roadmap.
Initially, we will help determine what the market place looks like to provide feedback for product development:
- Is there an existing conversation in the area identified as the target market?
- Does this market express a need?
- Who are the authorities in the conversation?
- Can they be used as beta testers for your new product?
Then we analyse the findings to provide advice:
- What methods have worked before?
- How were they implemented?
- What should you do?
As the project approaches the launch date, efforts will be shifted to supporting your marketing/advertising and PR campaign. Here, our methodology will be refined to discover the best engagement strategy.
Post-launch, we offer tools and reports to help gauge reaction and make adjustments that can be critical to success:
- Which aspects of the product resonate with consumers and which do not?
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Crisis Manager
Sekari?s crisis management services have two aspects - Firstly, we assign a dedicated analyst to monitor the rapidly changing online conversations around your business. Secondly we deliver up-to-date, insightful reports together with advice on actions to take. Our crisis recovery service helps you discover:
- Has the outcome of a crisis damaged you?
- On what score?
- Who do you need to impress to rebuild your brand?
We perform analysis on the new findings to give advice on:
- Who is talking about the brand?
- Do they matter and if so to what degree?
- How do they derive their authority?
- How are they connected?
- Who do you engage with and how do you work with them?
- How do you prioritise an action plan?
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Stakeholder Analysis
- Would you like to identify the key authorities on your brand or issue?
- Would you like them to endorse you rather than your competitors?
- Would you like to understand, measure and manage your own authority and credibility on your key competitive issues, and to enhance the reputation of your brand?
A stakeholder analysis allows you to track your own authority in relation to a brand or issue. It allows you to understand how others achieve authority and to target your resources at ensuring that they support your message or brand.
Market Sentinel Sekari trawls the web looking for those who are cited in the context of a specific issue (or brand). Using citation analysis, we then calculate who is viewed as most authoritative on this topic or issue.
This allows you to identify key authorities on your brand or issue. You can examine their ego-nets (who cites them, who they cite). You can look at their touchstones - the words they use which are unique to them. Then you are ready to respond.
Find out more about Sekari?s social media engagement strategies.
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