Social Media

Social Media in the Middle East

Consumers within the Middle East and around the world are already talking about your brand on the many different networking and social media websites in many different languages, including Arabic and English.

Today's consumers count on the opinions of their peers. According to Deloitte's Consumer Products Group, 62% read online reviews written by their peers, and of those who do, more than eight in 10 said they were directly influenced by those reviews.

Social media in the Middle East, in fact anywhere in the world, needs careful management to ensure the right message is being spread.

Online Social Media - Dubai

Developing a dialogue with your potential customer base is paramount in today's digital economy, where people's thoughts can be tweeted around the world in a matter of minutes and a company's reputation can go from gold to mud just as quickly.

It's important, therefore, to know not only what to say, but also to whom to say it and where you should be saying it. Sekari staff are experienced practitioners in the use of online social media in Dubai and throughout the Middle East and can put together a social media monitoring plan to track how and where your brand is mentioned online.

Who's Saying What in the Online Social Media Space

• Do you know where you can find your target audience?
• Do you know what people are saying about you?
• Do you know who the opinion formers and leaders in your region are?
• Do you know what their opinion is of you?
• Are you able to influence that opinion?
• Our tools ensure that you will be able to answer all the above questions and more. By combining Sekari's Middle East experience and knowledge with Market Sentinel's Sekari's unique technology and know-how, we are able to provide the first monitoring system for social media in the Middle East. The services offered include:
• Online Monitoring - by monitoring the online social media space, we help you build a high level of intelligence about the conversations consumers are having about your brand.
• Campaign Manager - by mining consumer and mainstream media, we take the guesswork out of campaign planning and provide metrics and advice on how best to proceed.
• Reputation Manager - discover your current online reputation and receive advice on changing any negative sentiments.
• Product Launcher - gain that extra market intelligence to keep in front of your competitors at all stages of the product launch roadmap.
• Crisis Manager - should the worst happen, our crisis recovery service will help you rebuild your brand image.

Contact us for more information on any of the above social media monitoring services we offer. Build and protect your online reputation with help from Sekari.