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Performance Case Studies

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Performance: 14/03/2016

Clickable Phone Numbers Tested in Google’s Mobile Organic Search Results

Google is experimenting again, this time adding clickable phone numbers in their organic search results for mobile users.
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Performance: 02/02/2016

Google AdWords App Finally Launched for iOS Users

Google has made the Adwords app available for everyone, meaning iPhone users can finally take advantage of the app while on the move.
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Performance: 18/01/2016

Google’s Core Ranking Algorithm Update Includes Google Panda

Panda is now integrated – or ‘baked’ - into Google’s core ranking algorithm, measuring the quality of a site and adjusting rankings accordingly.
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Performance: 04/01/2016

Google to Index HTTPS Pages by Default

Google is going to start indexing HTTPS pages first by default before the HTTP equivalent page.
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Performance: 28/12/2015

Google rolls out AMP News Articles by directing search traffic to faster loading news articles

Google's Accelerated Mobile Pages Project means it will direct mobile traffic to faster-loading versions of news articles.
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Performance: 14/12/2015

Google introduces Smart Goals

How Smart Goals makes it easy to identify visits that are most likely to convert to your business
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Performance: 30/11/2015

A Huge Change is Instore for the Next Penguin Update

Google’s new Penguin Update, version 4.0, is said to be due early next year, and will include a new real-time algorithm. The real-time update will mean that the algorithm will update continuously in real-time and will not need any manual pushes.
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Performance: 05/10/2015

Google Announces Customer Match in AdWords

Google's Customer Match connects consumers with business via tailored advertisements
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