The First Group has consistently made its success through aggressive digital advertising and lead conversion; as a leading property Investment provider specialising in Hotel Apartment Investments the companies’ campaigns historically concentrated on Nigeria and Russian markets.

As the global leader of a worldwide office network, Regus relies heavily on its digital channel to provide leads for its pioneering office spaces. In an extremely competitive online environment, Regus needs to be at the forefront of search strategies to leverage every percentage of conversion rate available.

With 11 properties in the Middle East & Africa region, Sekari was an integral part of the global team, supporting Fairmont’s Global agency and Sekari’s US partner – iCrossing. We were asked to help enhance search visibility and drive bookings through tactical seasonal digital performance campaigns.

Sekari worked with the Accor Group to develop and execute the PPC campaigns for their Ibis, Novotel and Pullman properties in the region, aiming to increase both the volume and value of bookings for each hotel. From the launch of a new property to tactical seasonal campaigns.