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Brand Protective Approach

Ethical Brand Protective Search Engine Optimisation
Emotional Benefits and Social Responsibility
Example of Social Responsibility

Ethical Brand Protective Search Engine Optimisation

We only use 100% ethical search engine marketing techniques, following Google's guidelines and protecting our clients from the potential disaster of having their site blacklisted by Google or any other search engine.

Search engines are continuously protecting themselves, and you must be certain that you trust your agency to play a pragmatic role so as not to sacrifice integrity and risk your brand being banned for the sake of a few extra places in the rankings.

Our technicians keep in regular touch with Google experts, pushing the boundaries of SEO but always within the parameters of what the search engines term as fair and within their guidelines.

At Sekari we don't make bold promises - we provide a transparent service and we work as your partners. We want to become your partners in success. We will be there for you all the way in your journey and you will be able to rely on us, and trust us to have your best interests at heart.

Emotional Benefits and Social Responsibility

We also take the time to gain a fundamental understanding of the core values of your brand and the emotional benefits that differentiate your organisation from its competitors.

We recognise that your brand's value is an important ingredient that drives consumer behaviour, and differentiates and attracts people whose values match those being projected by their chosen brand - your brand.

Working alongside our customers, we ensure that your brand's core values and the statement your brand represents are accentuated and clearly communicated. Our ethics ensure that your corporate and social responsibilities are effectively maintained.

Example of Social Responsibility

A perfect example of a brand's social responsibility to its agents and consumers:

TUI - 27 January 2009

A recent online news article reported on the struggle by a small independent travel agency against its suppliers and multinational tour operator conglomerate TUI.

The article reported on how big tour operators such as Thomson Holidays and First Choice Holidays regularly bid on the small agency's name, Travel House, in Google and the Thomson Beach brand used the Travel House name in their sponsored links to attract more clicks.

This obviously drives up the cost of bidding for the small agency and drives a lot of business away, and for a small business owner these big brands make conducting business a lot harder.

TUI responded immediately to the article promising to revise their policy and to take immediate action to support their agencies and not compete with them unethically.

That gets a thumbs-up from Sekari and is a prime example of how a brand has a social and corporate responsibility that can easily be a target online and within the search marketing space. It also demonstrates how a brand can protect itself and create a positive outcome by conducting the right search engine marketing strategies and reacting immediately to any negative brand noise.

Subsequent bloggers' comments were favourable to TUI's positive reaction - to change its policy in light of the report, thereby protecting its small agencies.

Find out more about Sekari's crisis management services.

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Multi-regional and Multilingual Websites

If you have a website that has content in more than one language, it is considered to be multilingual. For example, you may have a website with an English version as well as your chosen language version. If you are targeting different countries, your website is also multi-regional. An example of this…