Not only do Internet users in China behave differently when they use search engines - local search engine giant Baidu also runs on a vastly different ranking algorithm from the three big search engines: Google, Yahoo! and Bing.

Baidu integrates paid search results with organic search results. Surprisingly, only one third of all Baidu users know how to differentiate paid search from organic search results. Baidu also has a few different paid search advertising products that are not available on Google China.

These special paid search advertising products move beyond the traditional text ads and cost-per-click model, providing greater flexibility and opportunities for paid search advertisers to capture potential customers on the search results page.

Sekari has partners in Hong Kong China, which enables us to offer a genuinely localised Chinese service with local Dubai-based account management. The result is localised, native SEO aligned with your overarching SEO campaign, offering one port of call and ensuring that your native SEO is coordinated with your global SEO strategy.

Contact Sekari to find out more about how we can create a localised search campaign. Or find out more about a multilingual SEO campaign for other countries.