Benefits of SEO

The Benefits of SEO with a Middle East Focus

Can your business afford not to be prominent in search engines' Search engines have become the most powerful marketing tools today for any business. 14.3 billion searches took place in the month of May 2009 in the US alone which accounts for an average of 0.46 billion searches per day.

No matter who your customers are, or where they are in the world, they are using search engines every day to source products or find information.

• 93% of business decision-makers use the Internet for business every day.
• 96% of business decision-makers believe that online marketing is appropriate for business users.
• 83% of business decision-makers have taken action as result of seeing an advert on a B2B website.
• The most useful sources of work-related information online are search engines (39%) and B2B websites (24%).

(Source: IAB 2008) In December 2008, the world achieved an important milestone when global Internet usage reached one billion users, according to a report released by comScore.

• Asia Pacific: 416 million (41.3%)
• Europe: 283 million (28.0%)
• North America: 185 million (18.4%)
• Latin America: 75 million (7.4%)
• Middle East & Africa: 49 million (4.8%)

Sekari's workforce of international search engine marketing experts are based in the Middle East and have truly global experience. Sekari brings you the best of both worlds: search engine marketing skills honed from years of experience, coupled with an intimate knowledge of the Middle East, its people and its language - Arabic.

Increase your Conversions using Middle East SEO Experts

A high ranking in search engine results pages (SERPS) has become a business necessity. With high rankings come:

• Increased site traffic
• Perceived relevance
• Trust
• Higher conversion rates

A recent study by Pew Internet & American Life Project found that soon after the average client site appeared on the top 10 search results page (the first SERP), both conversion rates and new traffic increased considerably.

After one month on the first results page, the average conversion rate rose 42 percentage points, and new traffic more than tripled. A similar effect was seen for sites appearing on the second and third results page.

Just as ranking high in Google drives an enormous amount of traffic and business, so suddenly disappearing off the radar can irreversibly damage your company.

The Google Triangle

A recent study by Pew Internet & American Life Project found that soon after the average client site appeared on the top 10 search results page (the first SERP), both conversion rates and new traffic increased considerably.

The Benefits of SEO - Middle East Focus

Localisation is a key dynamic within all Google search engines. It makes for a more acute search for users looking for local results.

For location-focused searches, searchers potentially utilise the "pages from..." selection to narrow their search. For maximum search exposure, it is therefore important to feature in both the default and localised searches.

SEO Middle East Experts

The country specific setting is when the "pages from the UAE" is selected.

Geo Search is one of the most cost effective methods of driving traffic online and is a robust and effective SEO strategy.

Integral to a successful SEO strategy would be a consideration of the Geo Search, i.e. the increased usage of mapping tools to locate businesses and target localised users.

Businesses need to make sure that they are registered as a minimum with Google local and Google maps, and that all of the correct information is present within their listing.

Businesses that have successfully optimised for localised search easily target and accomplish high rankings within geographic market segments.

Find out more about how Sekari, Middle East search engine optimisation specialists, can help your site climb the SERPS and improve your business online.